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We initially created this site to promote SUPPORi baby sling, after the product was spotted worn by a daddy in Singapore. It looks so sleek and chic but yet very simple. Our product specialist then decided to test it herself and love it! Afterwards, she discovered many of the baby carriers by the same manufacturing company are very innovative, ergonomic and suitable to our warm weather. We are gradually increasing the collection of the best baby carriers. Currently, we, Smart Toon Trading Pte Ltd, are the exclusive distributor for Lucky Industry products in Singapore and Indonesia.

Lucky Industry Co. Ltd was founded in 1934 and is the oldest baby carrier manufacturer in Japan. They are considered as pioneer in the baby carrier industry with many best functioning, high-quality and parent-approved baby carriers. The brand currently enjoys 30% of market share in japan.

Smart Toon Trading Pte Ltd represents Lucky Industry to market and distribute the best collection of baby carriers in Singapore and Indonesia. The company was started in 2010 by parents, with mission to provide premium quality products to all fellow parents. Safety, comfort, ease of use and practicality are at the top of our considerations for product selection.